Social Media Campaign - UNLITTER

For one, I want to say, this was the most relevant and informative presentation we've had all semester, as it relates to our time directly and forces us to look inside at what we are truly doing with our social media intake and how we are using it to impact the world. In terms of Social Media campaigns, the possibilities are pretty endless, and the level of impact they seek to have is also endless. In efforts to bring light to a smaller campaign that seeks to do something simpler but impactful, I will  be talking about the #UNLITTER campaign.

Seeking to inspire people to keep the earth clean, for the sake of the environments and its animals, the #UNLITTER campaign looks to rally people and encourage them to help pick up pollution, liter, trash, and any unnatural debris and invite their friends  to do the same by posting on social media about the impact they are making in their communities. The #UNLITTER movement also seeks to bring awareness, and inspire people to live a life aware of their trash production and the way they treat the environment. Naturally, backed by a club of surfers, skateboarders, and wakeboarders who are deeply connected to the natural beauty of the world, and all the lessons it has to offer #UNLITTER looks to bring a change to the way we see the environment and how we treat it by allowing everyone to make themselves responsible, even if the litter isn't theirs.

Begun by a passionate individual at a local surf club at University of Florida, the #UNLITTER campaign has partnered with many people in their to community to bring the stoke of helping the environment out and keeping it fresh to people across the board. In a similar manner they are using their social media platforms to encourage people across other communities to make this part of their own journey. Although small in size as of right now, and young since its conception,  the @UNLITTER campaign has already seen some growth in its short life.

You can check out the . #UNLITTER Campaign on FB at
https://www.facebook.com/unlitter/

You can check out the . #UNLITTER Campaign on Instagram at
https://www.instagram.com/unlitter_official/


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